A CIO of a major healthcare system recently stated at a conference that customer complaints via Twitter didn’t concern him. This attitude needs to change across healthcare systems worldwide. Social media may seem silly or irrelevant at times, but the truth is, it offers hospitals an unprecedented ability to target and connect with existing and potential patients, and encourage them to stay loyal, paying customers. Continue reading Three Ways Social Media Can Motivate Patients to Pay
If your patient has a bad experience, who do they tell? It used to be that they would simply tell their friends or loved ones. Now, though, the whole internet gets to hear the story. Doctor rating is becoming a hot new trend online at sites like Yelp, the infamous ratings site where users leave sometimes scathing reviews of restaurants, Vitals, and HealthGrades. Continue reading Are Your Doctors Being Reviewed on Yelp?
Fitbit—the handy little wrist pedometer that is so much more than that—recently had a huge IPO that’s gotten a lot of people talking about the future of digital health tools and what it means for the healthcare industry. Continue reading Digital Health Tools & Wearables Can Save the Healthcare Industry Billions