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Three Ways Social Media Can Motivate Patients to Pay

A CIO of a major healthcare system recently stated at a conference that customer complaints via Twitter didn’t concern him. This attitude needs to change across healthcare systems worldwide. Social media may seem silly or irrelevant at times, but the truth is, it offers hospitals an unprecedented ability to target and connect with existing and potential patients, and encourage them to stay loyal, paying customers. Continue reading Three Ways Social Media Can Motivate Patients to Pay