A CIO of a major healthcare system recently stated at a conference that customer complaints via Twitter didn’t concern him. This attitude needs to change across healthcare systems worldwide. Social media may seem silly or irrelevant at times, but the truth is, it offers hospitals an unprecedented ability to target and connect with existing and potential patients, and encourage them to stay loyal, paying customers. Continue reading Three Ways Social Media Can Motivate Patients to Pay
Millennials—the often-maligned generation born between the early 1980s and early 2000s—are beginning to shape medicine. As they do, new technology is becoming increasingly prevalent in medical interactions. Continue reading How Are Millennials Shaping Medicine?
Patient education is at the core of what we do from a self-pay side, but we know it’s an important part of what happens in a hospital every day too. A recent article suggests that many patients don’t retain much of the information they’re provided, perhaps because of the stress they may be feeling. However, a new education system is being used in trials to determine if hospitals and their partners can use technology to improve the education we provide to patients.