If your patient has a bad experience, who do they tell? It used to be that they would simply tell their friends or loved ones. Now, though, the whole internet gets to hear the story. Doctor rating is becoming a hot new trend online at sites like Yelp, the infamous ratings site where users leave sometimes scathing reviews of restaurants, Vitals, and HealthGrades.

While many doctors aren’t enthusiastic about this new trend, research says it’s not going away any time soon. A recent survey showed that 42% of patients used online reviews to help them make their decision in 2014, up from 25% in 2013. This is a big spike, and as more Millennials begin visiting doctors for anything from general ailments to plans to start a family, those numbers are bound to go up.

Patient satisfaction is very important in the healthcare world right now, and these tools and reviews can be very helpful in doing that. However, your business is likely to struggle less if you’re able to take the time with your patients while they’re in front of you, understand any issues they may be having with their experience, and address them straight-away. A little proactivity can go a long way.