Lack of Focus on Healthcare Apps Costs Millions
We often discuss how important technology has become in healthcare—from wearable health monitoring devices to simple online appointment scheduling tools. This technology can have a huge impact on the patient experience and satisfaction.
However, if the technology isn’t implemented well, it can have the opposite effect. Accenture has found that while 66% of the nation’s largest hospitals have healthcare apps, only 2% of patients are actually using those apps. Ultimately, this can cost each hospital over $100 million in lost revenue.
This lack of users is mostly due to the apps not focusing on what the patients actually want to use the app for. Instead of being able to access their medical records, book or change appointments, or request prescription fills, the apps only support more basic functions like the ability to search for some basic forms.
You can read more about these hospital apps and the impact it’s having on their bottom line in this article.