Sales Shifting in Wearable Healthtech
Fitbits are all the rage. Or at least, they were. But in 2016, smartwatches are set to outsell fitness trackers and other health wearables.
A survey conducted by The Consumer Technology Association found that 35% of those surveyed planned to buy a smartwatch in 2016, compared to only 27% who plan to buy some other wearable fitness device.
Some of this shift may have to do with app support. Many smartwatches have the option to download health-focused apps that can do everything a fitness tracker can do—and more. In any case, the trend toward wearable health devices still shows that people are caring more about their own health, and that’s good for hospitals and patients alike.