HCM Branding

A brand is the heartbeat of a company and its values, aspirations, and promises to its clients. It is a beacon to choose HCM not just for what is offered, but the unique experience of working with HCM.

Cohesive application of the HCM brand is crucial to maintain an effective identity system and builds trust with clients. Changing any component beyond the brand guide will weaken its impact and lessen the consistent image that ought to be conveyed to the audience.

Embrace the brand standards, and it will be the catalyst to HCM’s success.

Brand Guide

The information in this guide exists to educate and equip you with the tools needed to effectively use the HCM brand in various design situations while maintaining the integrity of the brand. Everyone is responsible for proper brand usage. Download a copy of the full brand guide below.

PRIMARY LOGOS

The primary logo with the HCM acronym spelled out should be used when “Healthcare Chaos Management” is not spelled out anywhere else.

SECONDARY LOGOS

Horizontal: The horizontal version of the logo should be used when “Healthcare Chaos Management” is spelled out elsewhere in the application.

Vertical: In unique scenarios, the vertical version can be used. For example, water bottles.

BRAND ICON

The Brand Icon is a heart, arrow, and way to complete the “H” while also making the cross representing healthcare.

This icon is to be used as a design element.

Approved Usage, Size & Specifications, and Logo Restrictions

The information in this guide exists to educate and equip you with the tools needed to effectively use the HCM brand in various design situations while maintaining the integrity of the brand. Everyone is responsible for proper brand usage. For a complete list of approved usage, size & specifications, and logo restrictions, please download the brand guide.

TAGLINE

The tagline stemmed from the name Healthcare Chaos Management, and should be used when applicable.

TYPOGRAPHY

The HCM brand extends to the typeface used in both the logo and in all communication materials. Outfit’s sleek and polished aesthetic helps to instill a sense of trust and reliability. Its sharp, well-defined letterforms are reminiscent of sterile environments and clinical settings, reinforcing the idea of cleanliness and precision.

Chaos Theory Butterfly

The color palette consists of two shades of red, navy blue, and a light blue-gray. To maintain brand integrity, the color breakdowns identify how these colors should be defined within various color spaces.

*Pantone Connect® swatches and color builds are updated regularly.

Swatches are subject to change.

PANTONE 1925*

C3 M100 Y63 K0

R230 G26 B78

#E61A4E

PANTONE 1945*

C23 M100 Y71 K14

R171 G29 B63

#ABID3F

PANTONE 302*

C100 M74 Y40 K33

R0 G60 B90

#003C5A

PANTONE 5455*

C25 M13 Y11 K0

R190 G205 B214

#BECDD6

Chaos Theory Butterfly

Chaos theory is the study of how systems that follow straightforward laws can exhibit complicated and random behavior.

Weather is a classic example.

Healthcare is another.

This illustration also compliments the tagline, “We love the mess,” and serves as an explanation to why HCM loves the mess.

Everyone is responsible for proper brand usage. Download a copy of the full brand guide below.